JCDecaux are well-known art patrons, supporting a range of cultural projects worldwide because art is an expression of one of the company’s founding principles of producing cutting-edge designs. The Rijksmuseum will benefit from the partnership through the extensive reach of this street furniture, giving it even greater visibility with Amsterdam’s inhabitants and its millions of visitors.

JCDecaux is the market leader in outdoor advertising and street furniture, in the Netherlands and worldwide. In Amsterdam, JCDecaux has been responsible for installing, managing and operating bus-stop advertising since as far back as 1987.